Business Examination Questions Answered: for Marketing and by Nicholas Boyce

By Nicholas Boyce

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Sample text

F. 1 January 1962 •• 1,640 In addition to the above, the following information is to be taken into account: (i) Stocks at 31 December 1962 are valued at: materials, £1020; work-in-progress, £900; finished goods, £2780. (ii) Depreciation is to be charged for the year on: factory plant and machinery, £1100; office furniture and equipment, £188; and delivery vans, £320. (iii) A provision for bad debts is to be increased by £100. (iv) £2000 is to be transferred to General Reserve. (v) A dividend distribution of £1980 is proposed out of the profit for the year.

The choice of vocabulary, the style of questions and their appearance must all be designed to make maximum contact and motivate response from the target audience. In short, a constant communication must be maintained throughout the questionnaire. 44 BUSINESS EXAMINATION QUESTIONS ANSWERED (c) Simplicity of answer Stemming from the previous sub-factor is a requirement that respondents reply as simply as possible. ' may invoke a respondent feeling of 'it cuts well when the grass is already fairly short, but is rather poor when the grass has been left for a week'.

5) Publishes information on corporate members of the Institute. This information is available to those requiring the services of an advertising agency. g. Trade Descriptions Act 1968). (7) Has its own standards for advertising practice which corporate members have to abide by. (d) The Independent Television Companies Association (ITCA) (1) The recognised governing body of the Independent Television Companies in the United Kingdom. g. issue of JICTARS Contract for six years to Audits of Great Britain Ltd in 1968).

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